ftc

Are YouTubers bound by FTC guidelines on Endorsements?

Are YouTubers bound by FTC guidelines on Endorsements?

Many articles were written over the past six months claiming that YouTubers and online Influencers violated the law by failing to disclose paid reviews. Many inserted the names of famous YouTubers, like PewDiePie, into the titles of their articles and tags in order to drive clicks. The reality is that these articles often did little research of the law, glossed over facts, didn’t explain the difference between guidelines and laws, didn’t compare changes in FTC opinions over time and relied on click-bait.