Today we’re going to discuss how to negotiate a trial period with any MCN (multi-channel network), brand managers, digital advertisers or influencer marketing companies. Why can I speak about all of these companies in a single post? It’s because, most often, these are either all-different names for the same type of company or because the same legal issues arise in all of these contracts. The key fundamental issue I’m going to be stressing today is how to negotiate an agreement that allows you to remain in the driver’s seat. How you can test out these MCNs, managers and advertisers while not being locked into long term contract or paying for non-services.
Many articles were written over the past six months claiming that YouTubers and online Influencers violated the law by failing to disclose paid reviews. Many inserted the names of famous YouTubers, like PewDiePie, into the titles of their articles and tags in order to drive clicks. The reality is that these articles often did little research of the law, glossed over facts, didn’t explain the difference between guidelines and laws, didn’t compare changes in FTC opinions over time and relied on click-bait.
This article cover the ideal legal process of setting up and organizing an FBA business such that your liability is limited and contained and does not risk your YouTuber brand. The article encourages YouTubers to form an FBA company as a limited liability company (LLC). The FBA LLC will be setup as a wholly owned subsidiary of the YouTuber brand company. The FBA account with Amazon will be signed by the FBA LLC and a contract will be drafted between the YouTuber Brand company and the FBA LLC for the brand company's promotional services.